[ SPACE & TIME ]
[ INNER WORKINGS ]
not the echo.
[ VISION ]
Detroit
Manchester
Nike
“The future is wide open.”
Detroit grit, sharpened by CalArts discipline, and stretched across continents by the work that asked me to build what didn’t exist yet.
My career has range. Designing shoes with the Nike Footwear team, accidentally landing a job with David Kennedy because I hung an art show in the Portland office going Back to the Future and to raise 9 million dollars for Parkinson’s. After getting into Yale and Cranbrook I chose a different kind of education: crossing the Atlantic and living the creative nomad life through Berlin, Amsterdam, Stockholm, Manchester and now London.
My world has always been 360° and so is my work. As the industry shifts from massive campaigns to social-accelerated storytelling, we’re all rethinking how we create connection. Affinity driven by innovation. Distinction over volume. Becoming the reference point in a sea of sameness.
Across these 17 years, my work has evolved with every tool, every brand and every team I’ve had the privilege to lead. Each chapter has added a new skillset, a new perspective and a renewed drive to change the game again and again.
Build Worlds. Open the space, turn up the energy, and watch people outdo themselves.
Group Creative Director
- Setting the creative vision and quality at scale
- Leading and developing creative team
- Resourcing and creative process
- Bridging creative and business needs
The Midnight Club: Adidas Global, Adidas Training, Adidas Rugby, Disney, Doc Martens
Ear To The Ground: Nike Liverpool, PSG x Snipes, Nike Jordan, Nike + Snipes, Nike + JD Sports, Playstation
Working across two scaling agencies bringing creative leadership that moved between global sports sponsorships for Paris Saint-Germain, Nike retail partnerships, and culture-driven platforms like Doc Martens’ Air of Comfort.
Creative departments are built as ecosystems. Where ideas travel fast, trust fuels momentum, and the work earns its place in the world.
Set the signal, design the conditions, raise the bar. Shape process as a creative tool. Mentor talent into confidence.
- Creative leadership across global brands and cultures
- Building platforms not just campaigns
- Founding and leading women’s empowerment initiatives
- Shaping the future, faster
- Innovation through NFTs, Unreal Engine & Virtual Production
Clients: Hyundai, Volvo, Netflix, Unicorn DAO, H&M, Nike, Mojang
Creative leadership spanning EMEA, working fluidly across offices, disciplines, and cultures. Art, technology, and storytelling brought into alignment to shape work that travels by building brand platforms shaped with intention.
From Volvo’s Safety In Mind positioning and innovation launches
Beyond the work: creative cultures designed to thrive.
Founded and led the Women’s Empowerment ERG across Europe. Launched a women-led NFT program debuting at the Venice Biennale, placing emerging voices on a global stage.
Process treated as a creative lever. Mentorship as strategy. Culture as the work behind the work.
- Futurecraft Platform leadership & innovation storytelling
- Translating complexity into desire
- End-to-end creative direction
- Cultural launch strategy
- Cross-functional collaboration
- Managing in-house creative team with up to 40 freelancers
Projects: Adidas 4D, Adidas, Speedfactory and Adidas Loop
Adidas was releasing breakthrough innovation but not telling the story. The role: define and lead Futurecraft as a platform, from first principles to three global launches.
Futurecraft 4D began by turning manufacturing into spectacle. The beauty of the process was revealed to a small, influential press audience in New York creating outsized buzz and earning Cannes Lions Gold and Bronze.
With Speedfactory, the approach shifted. Innovation wasn’t a moment, but a cadence. Designed to bring products like 4D to market faster using athlete-specific data, the story traveled inside a custom shipping container. Moving city to city, adapting to each market while explaining the future of localized production.
The platform scaled fully with Futurecraft Loop; a €14M launch of the first fully recyclable shoe. Documentaries captured the journey. Films, social, and market-specific activations extended the message. A New York Times takeover and a 300-person NYC event made the problem of plastic waste tangible and the promise of circular innovation real. By connecting people directly with the minds behind the work.
Innovation, translated into culture.
Platforms, not just products. Hope, built through design.
Creative
- Product Design
- Seasonal Directions for Nike (internal)
- Intersecting sport, innovation, and culture
- Shaped product, retail, and campaign experiences from concept to launch
- Translated complex innovation into clear, culturally resonant storytelling
- Localizing global campaigns for local impact
- Built platforms and partnerships that connect brands with communities
NIKE HQ Portland: Oct 2008- June 2010
W+K: July 2010 - January 2012
NIKE FREELANCE: 2010 - 2017
VCCP Berlin: September 2014 - September 2016
Across Nike and Converse, experience spans product, brand, and culture. From internal innovation to global-facing work.
At Nike, collaborated closely with footwear leadership on product design and seasonal strategy, shaping creative direction through internal books, innovation storytelling, and launches including Flyknit Olympics and NRG artist collaborations.
At Wieden+Kennedy, led design for Nike’s Back to the Future interactive auction, blending culture, technology, and storytelling to raise over $9M for the Michael J. Fox Foundation.
At VCCP Berlin, served as Creative Lead on Nike and Converse localisation, translating global campaigns into sharp, culturally relevant work across European markets.
Turning innovation into culture. Product to platform. Local relevance to global impact.