[ SPACE & TIME ]
[ INNER WORKINGS ]
not the echo.
[ VISION ]
Detroit
Manchester
Nike
The future is wide open.
Detroit grit, sharpened by CalArts experimental discipline. Stretched across countries by the work that asked me to build what didn’t exist yet.
My career has range. Designing shoes with the Nike Footwear team, accidentally landing a job with David Kennedy because I hung an art show and going Back to the Future to raise 9 million dollars for Parkinson’s. After getting into Yale and Cranbrook I chose a lived education: across Berlin, Amsterdam, Stockholm, Manchester and now London. Building teams, platforms, and brands inside complex, matrixed organizations.
My world has always been 360° and so is my work. As the industry shifts from massive campaigns to social-accelerated storytelling, we’re all rethinking how we create connection. Affinity driven by innovation. Distinction over volume.
Design direction has always been inherent in the work: defining visual territories, building scalable systems, and ensuring craft holds at every touchpoint.
Across the past decade, my work has evolved with every tool, every brand and every team I’ve had the privilege to lead. Each chapter has added a new skillset, a new perspective and a renewed drive to change the game again and again.
Build Worlds. Open the space, turn up the energy, and watch people outdo themselves.