AKQA Creative Director
- Creative leadership across global brands and cultures
- Building platforms not just campaigns
- Founding and leading women’s empowerment initiatives
- Shaping the future, faster
- Innovation through NFTs, Unreal Engine & Virtual Production
Clients: Hyundai, Volvo, Netflix, Unicorn DAO, H&M, Nike, MojangNOV 2020 - APRIL 2023
Creative leadership spanning EMEA, working fluidly across offices, disciplines, and cultures. Art, technology, and storytelling brought into alignment to shape work that travels by building brand platforms shaped with intention.
From Volvo’s Safety In Mind positioning and innovation launches Air Max Accelerator. Creating real momentum for female artists that accelerate careers - not just campaigns.
Beyond the work: creative cultures designed to thrive.
Founded and led the Women’s Empowerment ERG across Europe. Launched a women-led NFT program debuting at the Venice Biennale, placing emerging voices on a global stage.
Process treated as a creative lever. Mentorship as strategy. Culture as the work behind the work.