[ SPACE & TIME ]
[ INNER WORKINGS ]
Creative
- Product Design
- Seasonal Directions for Nike (internal)
- Intersecting sport, innovation, and culture
- Shaped product, retail, and campaign experiences from concept to launch
- Translated complex innovation into clear, culturally resonant storytelling
- Localizing global campaigns for local impact
- Built platforms and partnerships that connect brands with communities
NIKE HQ Portland: Oct 2008- June 2010
W+K: July 2010 - January 2012
NIKE FREELANCE: 2010 - 2017
VCCP Berlin: September 2014 - September 2016
Across Nike and Converse, experience spans product, brand, and culture. From internal innovation to global-facing work.
At Nike, collaborated closely with footwear leadership on product design and seasonal strategy, shaping creative direction through internal books, innovation storytelling, and launches including Flyknit Olympics and NRG artist collaborations.
At Wieden+Kennedy, led design for Nike’s Back to the Future interactive auction, blending culture, technology, and storytelling to raise over $9M for the Michael J. Fox Foundation.
At VCCP Berlin, served as Creative Lead on Nike and Converse localisation, translating global campaigns into sharp, culturally relevant work across European markets.
Turning innovation into culture. Product to platform. Local relevance to global impact.