FUTURECRAFT 4D º adidas º AMSTERDAM
Crafted with Light and Oxygen
Futurecraft4D is the first of it's kind, a 3D printed shoe that literally rises from liquid. Working with innovation leader Carbon to create the world's first high performance running footwear featuring midsoles crafted with light and oxygen.
To launch the newest FUTURECRAFT innovation we curated a PR focused event and assets. Launching in NYC filled with art installations, athlete 3D printed sculptures, films and a meet and greet with the adidas creators behind the product.
Creative Lead Innovation @ adidas Global Brand Desigm