NIKE º WBF º PORTLAND
BRIEF
Amplify basketball globally before the London Olympics 2012. To create graphic package and app design for the World Basketball Festival.
SOLUTION
Creating flags for all the participating countries and using the brand photos of Nike athletes for a Global event in Washington DC, Paris and Barcelona. Promoting Nike's new technology Nike Hyperdunk+, through App design and overall consistency to the events.
ROLE
- Concept
- Event Design
- App Design
- Brand Consistency