Nike WRS Trade Your Run from MsAnne Mills Coté on Vimeo.
NIKE WRS º VCCP º BERLIN
BRIEF
Encourage and enable Germany’ s female runners to sign up for the WRS 2015. It is not just about the race though, it is about the journey to earn your best. And encourage TOGETHER UNSTOPPABLE.
SOLUTION
We created a local training plan for the girls, that inspired, engaged, connected through different activations that help them be informed of the race as well as pushed to run more.
The highlight being a food truck that traveled around Berlin to local foodmarkets. There girls could trade their KM for raw food created by Lisa Muller.
By creating a wildpostings, gear giveaways and a traveling food truck for their last push we went from a 6.5K signup in 2014 to our 10K+ goal for 2015.
ROLE
- Creative Lead
- Launch Strategy
- Art Direction
- Global assets to local level
