In our present day and age brand communication has become increasingly digital. Our task was to adapt the global Converse campaign “Shoes are Boring. Wear Sneakers.“ within a local context and create an experience surrounding the iconic sneaker brand.
Our approach was „Digital yet analogue“. We created events in Berlin and Hamburg using a custom built photo booth, similar to those which can be found in all major German cities.
However, in our photo booth visitors could take full body shots. The photos were instantly printed in life size and wheat pasted on the facade of our Berlin location. The idea was to not just create an outdoor installation but almost a block party.
- Art Direction