Air Max Accelerator º Nike º Global

The first Air Max was an innovation the sneaker industry had never before seen. 

To this generation, innovation is more than product - it’s the creativity in their minds waiting to be realised. So to relaunch the spirit of Air Max, Nike empowered their creation.

Air Max Accelerator is a global program that turns ideas into reality and provides the required tools to succeed – including support, mentorship and an international stage. Joining the first class are three women – Dear Giana, Maremoto and Christyna Pourhabib – who each work with communities to imagine a more inclusive future of sneaker culture.

Following the launch film on Air Max Day, Nike shared the creative processes of each woman’s initiative with the world. Self-shot documentation was edited into three episodes, telling stories from notebook ideas to virtual meetups with dream mentors, and finished projects that are ready to fly.

Creative Director @ AKQA Group