Nike - Back For the Future Overview
W+K º BACK FOR THE FUTURE º PORTLAND
Raise money for the Michael J. Fox Foundation for Parkinson's research. Launching a limited edition shoe based off of the Nike's in the Back to the Future movie.
Having an interactive site that showcases the shoe, travels time with HD videos and allows people to bid via Ebay on the shoes. Several events, and videos help promote the launch. The site was only live for two weeks, and the auction raised 9 million for the surpassing our goal of 2 million.
- Junior Art Direction
- Concept / Pitch
- Content Management
- Digital/Print design