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The Fantastique™
Falling Up since 2008


Direction —
  1. nike / air max accelerator
  2. adidas / Futurecraft Loop
  3. adidas / Speedfactory
  4. adidas / Futurecraft 4D
  5. Asics / Tiger Knit
  6. BMW Motorrad / G310R
  7. Converse / Made By You 
  8. Nike / WRS Berlin
  9. BMW Motororrad / MLAR
  10. Nike / Mario Göetze
  11. Converse / Urban Collage
  12. Battalion
  13. Nike / HTM Flyknit
  14. Nike / Tom Sachs
  15. Nike / Back for the Future
  16. Nike / World Basketball Festival

Life — 
  1. Dream Reality Dream
  2. DOPE
  3. 33 Manifesto
  4. Falling Up
  5. Dream Heavy
  6. Screen Printer

Mark






FUTURECRAFT LOOP º adidas º AMSTERDAM

Made To Be Remade
Futurecraft Loop is the first 1o0% recyclable running shoe, made from a single material. Based off the infamous Boost mid-sole technology adidas developed every component, which has been a “what-if” for the whole world. A first step in tackling the plastic waste problem.

As this is the first step for adidas entering a circular economy, we used the circle as a visual cue in every piece of content, all while having a hopeful tone of voice. This 360 campaign launched with a tease in NY Times admitting to the fact we have a problem with plastic waste, an insider look to the problems we faced in development, co-creation with Willow Smith, PR/social content and an event in NYC which compromised of 3 circular projection screens with 27 projectors.

ROLE
Associate Creative Director @ adidas Global Brand Design

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