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Anne Mills Coté

The Fantastique™
Falling Up since 2008


Direction —
  1. Volvo / Safety In Mind
  2. Nike / Air Max Accelerator
  3. adidas / Futurecraft Loop
  4. adidas / Speedfactory
  5. adidas / Futurecraft 4D
  6. Asics / Tiger Knit
  7. BMW Motorrad / G310R
  8. Converse / Made By You 
  9. Nike / WRS Berlin
  10. BMW Motororrad / MLAR
  11. Nike / Mario Göetze
  12. Converse / Urban Collage
  13. Battalion
  14. Nike / HTM Flyknit
  15. Nike / Tom Sachs
  16. Nike / Back for the Future
  17. Nike / World Basketball Festival

Product —
  1. Nike / Hyperfuse

Life — 
  1. DOPE
  2. 33 Manifesto
  3. Falling Up
  4. Dream Heavy
  5. Screen Printer

Mark








Made By You
In 2015 Converse wanted to focus on its core product, the iconic Chuck Taylor - with the Chuck Taylor ”Made By You” campaign. We needed to breakthrough AGS key cities and drive brand awareness through hyper local activations, drive digital engagement, and of course support sell through.

The Chuck Taylor All Star is more than a sneaker, it’s an idea. Every new pair carries a powerful message: This is your blank canvas waiting to be filled. It’s the only sneaker defined by the creative self-expression of the people who wear them. Your Chucks are your work of art. They are your self-portrait.

We used local creative talent to inspire and enable each of our consumers to be his or her true, authentic self and express themselves through their Chucks.

ROLE
- Launch strategy
- Creative Lead/Art Direction
- Artist Management/Navigation
- Global assets to local level





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