Made By You
In 2015 Converse wanted to focus on its core product, the iconic Chuck Taylor - with the Chuck Taylor ”Made By You” campaign. We needed to breakthrough AGS key cities and drive brand awareness through hyper local activations, drive digital engagement, and of course support sell through.
The Chuck Taylor All Star is more than a sneaker, it’s an idea. Every new pair carries a powerful message: This is your blank canvas waiting to be filled. It’s the only sneaker defined by the creative self-expression of the people who wear them. Your Chucks are your work of art. They are your self-portrait.
We used local creative talent to inspire and enable each of our consumers to be his or her true, authentic self and express themselves through their Chucks.
ROLE
- Launch strategy
- Creative Lead/Art Direction
- Artist Management/Navigation
- Global assets to local level
