VCCP º NIKE MARIO GÖTZE º BERLIN
Mario Götze is a star soccer player in Germany. He left his home team Dortmund to play with their rival team Bayern. Fans are upset that he changed his loyalty. Using multiple channels to amplify Mario Götze as a German athlete before World Cup 2014, not just a Dortmund or Bayern athelete.
Using action shots of Mario to amplify his skills as a player with the colors of his new team. Using an illustrative type to express his quick stylistic approach to how he plays.
Final art work was used in Facebook, Print ads as well as wild postings throughout Dortmund and Munich.
- Art Direction
- Launch strategy