Safety in Mind º Volvo º Global

To understand how to keep people safe, we need to understand people.

Together Volvo Cars and AKQA created the strategy behind the new Safety in Mind vision, defining the role that feeling safe plays in all our lives, to reframe what it means for the entire automotive industry.

The vision launched with a keynote set in a world inspired by Volvo Cars’ LiDAR, a key sensing technology that sees beyond the human range. Artful murmurations of LiDAR’s point cloud flock around CEO Jim Rowan as he announces the vision and the new applications of technology that will drive Volvo into the future. To better understand what’s outside the car, as well as the state of the driver inside.

Built in Unreal Engine and filmed at the state-of-the-art LED ARRI volume stage, the software-driven launch mirrors that of Volvo Cars’ future by creating a world in point-cloud like LiDAR. 

The start of a new era, for safety and for Volvo Cars.

The live keynote premiered on YouTube and is followed over eight weeks with a series of innovation films that deep dive into each key technology, presented by the people behind them. Coupled with social, the launch nudges the audience to join Volvo Cars as they step into this new era, while teasing the imminent launch of their new fully electric flagship SUV, the Volvo EX90.

Creative Director @ AKQA Group