SPEEDFACTORY º adidas º AMSTERDAM

The Future of How We Create
Speedfactory is completely automated, and designed to be able to speedily produce limited runs of customizable products. These regional factories will get shoes to market three times faster then traditional methods. This experiment with Speedfactory is always in beta by adding the newest technologies to make production that much faster.

This always in beta appraoch was taken into all the content we made, with the main piece being an event space that traveled from London, Paris, New York, LA, Tokyo and Shanghai. Users collected their sports data with us and created shareable content raising global awareness and inform on the capabilities of Speedfactory.  

💖 2 Resn for helping us make this come to life. 

ROLE
Creative Lead Innovation @ adidas Global Brand Design