SPEEDFACTORY º adidas º AMSTERDAM
The Future of How We Create
Speedfactory is completely automated, and designed to be able to speedily produce limited runs of customizable products. These regional factories will get shoes to market three times faster than traditional methods. This experiment with Speedfactory is always in beta by adding the newest technologies to make production that much faster.
This “always in beta” approach was taken into consideration for all the content we made, from the film to the main piece - a traveling event space which transformed for each city.
This interactive shipping container traveled from London, Paris, New York, LA, Tokyo and Shanghai. Users collected their sports data with us and created shareable content raising global awareness on the capabilities of Speedfactory.
💖 2 Resn for helping us make this come to life.
Associate Creative Director @ adidas Global Brand Design