NIKE º HTM FLYKNIT º PORTLAND
BRIEF
Create buzz around new HTM Flyknit shoe and Flyknit technology.
SOLUTION
To engage consumers with the new way of making, art, sport that leads to the London 2012 Olympics. Working in key cities and artists around the globe to create new spaces and based on the Flyknit and it's way of making. Each exhibit held workshops, launch events and a chance to be a part of the Nike design process. Engagement was through influencers, key moments and online content.
ROLE
- Art Direction
- Copywriting
- Launch Strategy
- Artist/Vendor Management
- Content Management
- Magazine/Site design
- Brand consistency