PELÉ SPORTS º BERLIN
BRIEF
Pelé sports broke of from Puma and created their own line specific to the infamous player. In order to launch the new brand with a new attitude we needed to modernize the classic player.
SOLUTION
Digest his past history and markings finding key elements that celebrates this infamous player to create functional patterns that are signature to Pelé.
ROLE
- Art Direction
- Marketing Consulting
- Concept
- Work with external partners on brand consistency